Information Resources for Marketing
Tom Lutgen, Research Librarian for Business MGMT 187 (Instructor: Nivein Behairy)
tlutgen@uci.edu, 949-824-8159 Spring Quarter 2006
Market Research
Business Insights -- Global market analysis reports on the latest trends for
the following industries: consumer goods, energy, finance, healthcare and
technology.
Gartner Research -- A leading resource for comprehensive analysis and market
intelligence for the global information technology industry. A
UCInetID and password are required.
possiblefraudstart "www.academic.marketresearch.com" possiblefraudend possiblefraudstart "www.academic.marketresearch.com" possiblefraudend MarketResearch.com Academic -- Market research reports covering industry trends, market size, competitors and forecast. Some reports are embargoed for up to 12 months. Go to the Demographics category to find very comprehensive reports on consumer behavior, purchasing power, and market size for many different age, ethnic, and lifestyle groups.
Datamonitor MarketLine Business Information Centre -- A database of 10,000 company profiles of U.S. and international
companies including a SWOT analysis on the major companies; over 2000 U.S. and
international Industry Profiles with competitors, market shares, market size,
and volume/value forecasts.
RDS
TableBase Search
for market size or rankings of products, services, and companies, extracted
from trade publications. Please logout when finished.
Additional company and industry information and forecasts can be found in these resources from the Library’s Management Subject Guide. Standard & Poor’s NetAdvantage, Investext Plus, IBIS World
and
Hoover’s Pro, and Dun & Bradstreet Million Dollar Database.
Consumer Research
MPA,
Market Profile Analysis. Consumer and Business Demographic
Reports. Los Angeles-Long Beach-Orange County, California, 2005 edition. Langson Library Reference
HC107.C22.O7
This
6-volume set provides demographic data by zip-code and census tract for
Consumer Expenditure Survey -- Two surveys collected for the Bureau of Labor Statistics by the Census Bureau that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American FactFinder (Census 2000) -- Data from the 1990, 2000 Decennial Censuses in addition to the Economic
Census, American Community Survey, and the Population Estimates Program.
Psycinfo -- This premier
psychology resource includes articles and studies on all aspects of consumer
behavior.
Consumer / Market Research
Articles from Academic, Business & Financial publications
Business Source Premier -- Full-text articles and citations from over 8,000
academic journals and business and financial periodicals.
Factiva -- A source for global business news
from newspapers (including the Wall Street Journal), magazines, newswires, and
trade and industry publications.
LexisNexis
Academic -- Business and industry
news articles and a good source for historical financial data.